AI sales & outbound glossary
Plain-English definitions of the terms behind modern AI outbound — what they mean and how they fit into an automated sales pipeline.
AI SDR (AI Sales Development Representative)
An AI SDR is software that automates the work of a sales development rep — finding leads, researching them, and writing outreach — without a human doing it manually.
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a description of the company type that gets the most value from your product — by industry, size, location, and other traits.
Lead Scoring
Lead scoring is the practice of ranking prospects by how likely they are to convert, usually on a numeric scale, so you contact the best-fit leads first.
Cold Email
A cold email is an unsolicited outreach email sent to a prospect you have no prior relationship with, aimed at starting a sales conversation.
Lead Enrichment
Lead enrichment is the process of adding extra data — like company size, role, tech stack, or recent news — to a basic lead record to make outreach more relevant.
Email Deliverability
Email deliverability is the ability of your emails to reach the recipient's inbox instead of the spam folder or being blocked.
Personalization at Scale
Personalization at scale means tailoring outreach to each individual prospect automatically, so every message feels one-to-one even across thousands of leads.
Outbound Sales
Outbound sales is a go-to-market motion where you proactively reach out to potential customers — via email, calls, or social — rather than waiting for them to come to you.
Condition-Based Targeting
Condition-based targeting is finding leads by qualitative conditions — like "coffee shops with no website" or "dentists with bad reviews" — rather than just category and location.
Lead Credits
Lead credits are a prepaid in-app currency used to meter AI lead generation — you spend credits as the platform delivers qualified leads, rather than paying per API call or per month for unlimited use.
Website Audit
A website audit is an automated check of a business's website health — grading it as having no site, broken, slow, or outdated — used to find prospects who need web design, performance, or marketing help.