Glossary

What is Lead Scoring?

Lead scoring is the practice of ranking prospects by how likely they are to convert, usually on a numeric scale, so you contact the best-fit leads first.

Scoring lets a team focus limited outreach capacity on the highest-potential prospects instead of treating every lead the same. Signals can include firmographics, fit to the ICP, and buying intent.

Flowfiy scores every discovered lead 0–100 with an AI qualification agent, so your pipeline is prioritized before you send a single email.

Flowfiy automates this end-to-end for B2B teams in India — find, research, score, and email leads with AI.

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