Glossary

What is Cold Email?

A cold email is an unsolicited outreach email sent to a prospect you have no prior relationship with, aimed at starting a sales conversation.

Effective cold email is relevant and personalized — it references the recipient's company and a specific reason for reaching out, rather than a generic blast. Deliverability and personalization are the two biggest drivers of reply rates.

Flowfiy writes a personalized subject line, body, and follow-ups for each lead based on real company research, then sends from your own Gmail.

Flowfiy automates this end-to-end for B2B teams in India — find, research, score, and email leads with AI.

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