Glossary
What is Lead Enrichment?
Lead enrichment is the process of adding extra data — like company size, role, tech stack, or recent news — to a basic lead record to make outreach more relevant.
Enrichment turns a bare email address into context you can personalize around. The richer and more accurate the data, the more targeted your outreach can be.
Flowfiy enriches leads by reading each company's website and public data, then uses that research directly in the email it writes.
Flowfiy automates this end-to-end for B2B teams in India — find, research, score, and email leads with AI.
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