Glossary
What is Ideal Customer Profile?
An Ideal Customer Profile (ICP) is a description of the company type that gets the most value from your product — by industry, size, location, and other traits.
A sharp ICP is the foundation of good outbound: it tells you who to target so you don't waste time on poor-fit leads. It typically covers industry, company size, geography, tech stack, and buying triggers.
Flowfiy turns a plain-English ICP description into a structured targeting brief its agents use to discover and qualify matching leads.
Flowfiy automates this end-to-end for B2B teams in India — find, research, score, and email leads with AI.
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