Glossary

What is Website Audit?

A website audit is an automated check of a business's website health — grading it as having no site, broken, slow, or outdated — used to find prospects who need web design, performance, or marketing help.

For agencies and freelancers, website health is a buying signal: a business with no website, a broken one, or a slow, outdated site is a prospect who needs what you sell. An automated audit grades each site (none, broken, slow, outdated) from signals like load time, mobile readiness, HTTPS, and page metadata.

Flowfiy runs a website-audit signal as part of condition-based targeting, so you can ask for leads like "cafés with no website" or "agencies with an outdated site" and get only the businesses that match — each tagged with the reason it qualified.

Flowfiy automates this end-to-end for B2B teams in India — find, research, score, and email leads with AI.

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